Your attendee list becomes scored pipeline.
Registration and attendance flow into the heat score, so the people who showed up rise to the top instead of dying in a spreadsheet.
The problem
Webinars generate a list and then a scramble. The registrant who attended live and the no-show who never opened an email look identical in the CRM.
What it does
Register and attend
Both count, with attendance weighted higher than a registration.
On one scale
Webinar heat stacks with LinkedIn, content and page-visit signals, not a separate list.
Ranked follow-up
Reps work attendees by heat, not alphabetically.
How it works
Sync
Registration and attendance come from your webinar platform via HubSpot.
Score
Points land on the contact with the rest of their signals.
Route
Hot attendees can trigger a rep task.
Attendance is a real intent signal, so it is weighted like one, above a passive email open.
Your webinar list is dying in a spreadsheet.
The short version.
Which platforms are supported?
Any webinar tool that syncs registration and attendance into HubSpot marketing events.
Does a no-show still score?
A registration scores lightly; attendance scores more. A no-show earns the smaller registration credit only.
Can replay views count?
Replay and in-session engagement are on the roadmap as additional weighted signals.
See who’s hot right now.
Early access is open for a small design-partner group.