Lead scoring your reps actually work.
The reason scoring fails is trust. HeatCheck makes every score legible and every action screened, so reps use it instead of ignoring it.
The problem
Most lead scores get switched off within a quarter because reps stop believing the number. A score nobody trusts is worse than no score.
What it does
Legible
Every point traces to a signal on the record.
Behavioral
It rewards intent, not whitepaper downloads.
Actionable
It arrives as a screened task, not a field to interpret.
How it works
Score honestly
Per-occurrence, decaying, transparent.
Explain
The audit trail answers “why.”
Hand off
A crossing becomes a task a rep can act on.
Trust is engineered in: legibility plus a human screen is why this score survives past the first quarter.
A lead score you do not trust is just noise that makes everyone’s job harder.
The short version.
Why do most lead scores fail?
Reps stop trusting an opaque number. HeatCheck fixes that with a legible, per-signal audit trail.
How is this different from HubSpot native scoring?
It adds the LinkedIn-engagement signal, resolution to existing contacts, and the action layer with suppression gates.
Will reps actually use it?
Because the score is legible and the action is screened, it fits how reps already work.
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Early access is open for a small design-partner group.