Every unlock feeds the score.
When someone trades their email for your gated report or tool, that intent flows straight into their heat score.
The problem
Gated content captures an email and then treats every download the same, whether it came from a buyer or a competitor doing research.
What it does
Unlock as signal
A content unlock adds heat to the contact who unlocked it.
Asset-aware
A pricing guide can weigh more than a top-of-funnel ebook.
Stacked
Unlocks combine with the contact’s other signals on one score.
How it works
Capture
Form submissions on gated assets flow in from HubSpot.
Weight
You decide which assets carry more intent.
Score
Heat lands on the contact with an audit-trail line.
A unlock is a hand-raise, so it is scored on the same honest scale as everything else, and it decays.
Every unlock is a buying signal you already collected.
The short version.
Does every download score the same?
No. You set weights per asset, so a bottom-funnel unlock can outscore a casual ebook grab.
Where do the unlocks come from?
From your HubSpot forms on gated assets, including the same gate your marketing team already uses.
Do unlocks decay?
Yes, like every signal, they age out of the 90-day window.
See who’s hot right now.
Early access is open for a small design-partner group.