Stop pitching every liker instantly.
Instant DMs to everyone who liked a post is how reps get blocked. HeatCheck scores engagement so reps reach out to the warm ones with context.
The problem
Social selling has collapsed into spraying DMs at anyone who engages once. It burns the audience and trains people to ignore you.
What it does
Score, do not spray
Repeat engagers rise; one-off likers do not trigger a pitch.
With context
Reps reach out knowing what the person engaged with.
Screened
The touch is drafted and reviewed, never auto-sent.
How it works
Score
Engagement accumulates before it earns a touch.
Threshold
Only genuine warmth triggers a task.
Draft
A rep screens and sends.
The screened, thresholded approach is the opposite of spray-and-pray, which is exactly why it keeps working.
Instant DMs to every liker is how you get blocked.
The short version.
Does it auto-DM engagers?
No. It scores them and drafts a touch a rep screens. Spraying is what it prevents.
When is someone worth reaching out to?
When their accumulated engagement crosses your threshold, not on a single like.
Why not just message everyone?
Because it burns your audience and tanks reply rates. Warmth plus context wins.
See who’s hot right now.
Early access is open for a small design-partner group.