HeatCheck vs. HubSpot lead scoring.
HubSpot’s native scoring is genuinely good at what it does. HeatCheck adds the two things it structurally cannot: the LinkedIn engagement signal, and an action layer that reaches beyond the record.
The core difference
HubSpot scores the first-party signals it can see: forms, email, website visits, and demographic fit. That is real and useful. But it cannot score organic LinkedIn engagement, it keeps the per-event breakdown only in the record UI rather than on a property, and it has no threshold-crossing action layer with suppression gates. HeatCheck is built to add exactly those.
What HeatCheck adds
The LinkedIn signal
Per-post likers and commenters, resolved to your existing contacts. HubSpot cannot score this at all.
A written audit trail
The per-signal breakdown lands on a contact property, not just the record UI panel.
A real action layer
Threshold crossings create rep-screened tasks with suppression gates on meetings, deals and sequences.
Bidirectional
Rising heat feeds sales; falling heat feeds a CS save play. Same engine, both directions.
At a glance
As of July 2026, based on HubSpot’s published scoring documentation.
| HeatCheck | HubSpot native scoring | |
|---|---|---|
| LinkedIn engagement scoring | Yes, per-post reactors resolved to CRM | Not supported |
| Per-occurrence cumulative scoring | Yes | Yes (post-2025 overhaul) |
| Audit trail on the contact property | Yes | In record UI only |
| Threshold-crossing tasks + suppression | Yes | Not native |
| Falling-heat CS plays | Yes | Not native |
The short version.
Is HeatCheck a HubSpot replacement?
No. It runs on top of HubSpot and adds the LinkedIn signal, the written audit trail, and the action layer native scoring lacks.
Do I still need HubSpot scoring?
You can keep it. HeatCheck complements it and writes to properties your workflows can use.
Does it need Marketing Hub Professional?
HeatCheck scores independently, so you are not gated behind a HubSpot tier to get the heat score.
Know who’s hot right now.
Early access is open for a small design-partner group.