Every unlock is a buying signal.
When someone trades their email for your report, HeatCheck scores the intent instead of dropping them into an undifferentiated nurture list.
The problem
Gated content captures emails and then treats a buyer and a competitor’s intern the same, so the real signal in the unlock is thrown away.
What it does
Score the unlock
Heat lands on the contact who unlocked.
Weight by asset
A bottom-funnel guide outscores an ebook.
Stack
Unlocks combine with other signals.
How it works
Capture
Form submissions flow from HubSpot.
Weight
You set intent per asset.
Score
Heat lands with a trail line.
The unlock is scored on the same decaying, transparent scale as everything else, so it never over-inflates a contact.
You already collected the signal. Now score it.
The short version.
Does every unlock score the same?
No, you set weights per asset so high-intent content counts for more.
Where do unlocks come from?
Your existing HubSpot forms on gated assets.
Does it replace nurture?
It ranks the nurture list by intent so reps and marketing focus where it counts.
See who’s hot right now.
Early access is open for a small design-partner group.