Three tiers, one hand-raise signal.
Cold, MQL and SQL, with thresholds you set, so a number becomes a decision a rep can act on.
The problem
A raw score of 63 tells a rep nothing. Without a tier, everyone invents their own cutoff and the score means something different to each person.
What it does
Clear labels
Cold, MQL and SQL replace an ambiguous number.
Your thresholds
You set where each tier begins.
Routing-ready
Tiers drive HubSpot workflows and rep tasks.
How it works
Score
The cumulative total is computed.
Bucket
The total maps to a tier by your thresholds.
Write
The tier lands on the contact for routing.
One shared ladder means the whole team reads the same signal the same way.
A raw score is a number. A tier is a decision.
The short version.
Can I change the thresholds?
Yes, the point at which a contact becomes MQL or SQL is yours to set and change.
Why three tiers?
Cold, MQL and SQL match how most teams already route leads, so it drops into your existing motion.
Do tiers drive automation?
Yes. Tiers can trigger HubSpot workflows and rep tasks.
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