Privacy Policy
Effective July 2026. This is a draft policy for the pre-launch site and will be finalized before general availability.
Who we are
HeatCheck is a lead-heat scoring product operated as an independent product powered by Waldo. HeatCheck reaches Waldo only over its API and is hosted independently.
Controller and processor
For the contacts you score, you are the data controller and HeatCheck is a processor acting on your instructions. We process your customers’ and prospects’ engagement data to compute a heat score on your behalf. For your own account and users, HeatCheck is the controller.
What we process
Publicly observable engagement signals (such as LinkedIn post engagement), webinar registration and attendance, gated-content submissions, and page visits by known contacts, resolved to the contact records in your CRM. We compute a score, a tier and a per-signal audit trail from these.
The 90-day signal window
Signals are held on a rolling 90-day window for the purpose of scoring. Signals older than the window are aged out of the active score.
First-party cookies
Where HeatCheck contributes to page-visit scoring, it relies on first-party analytics data associated with known contacts. This is not strictly-necessary-only cookie usage, and it is disclosed here so your own cookie notice can reflect it.
Processors we use
HubSpot (the CRM we read from and write to), the Waldo API (the platform HeatCheck runs on), and your connected webinar platform. Each is used only to deliver the scoring service.
Your rights
Because HeatCheck acts as a processor for the contacts you score, data-subject requests are handled through you as the controller. For your own account data, contact us and we will action requests as controller.
Security
HeatCheck reaches Waldo only over the API, keeping it isolated from Waldo infrastructure. See the security page for our data-handling posture.
Contact
Questions about this policy can be sent to privacy@getheatcheck.fyi.